After triumphed in the first round of the US Open, Jasmine Paolini surprised all of Italy becoming the second Italian tennis player, after Jannik Sinner, to receive an incredible offer from the Coca-Cola CEO, James Quincey. The offer, worth $ 45 million, was made to promote the Coca-Cola brand through its uniform and racket in the next US Open tournaments.
“Paolini is one of the young promises of world tennis, and deserves to shine,” said Quincey, expressing his trust in the potential of the Italian tennis player. This gesture caused a great emotion in Italy, where fans celebrated the success of the tennis player, now ready to be one of the main figures of international tennis.
However, Jasmine Paolini’s response left everyone speechless. After receiving the proposal, the tennis player said only 10 words who left Quincey stunned: “I will accept, but must help me with one thing.” This short exchange immediately caught everyone’s attention, arousing curiosity about his request.
Paolini, with great surprise of all, continued explaining his condition. He asked that Coca-Cola allocates 4% of the value of the advertising contract in favor of charity organizations that help people in difficulty. “I don’t just want to be a tennis icon, but also an example of social responsibility,” said Paolini. “I am happy to receive this opportunity, but I think it is essential to use visibility to do good. I want a part of what I will earn be destined for those who need most.”
Paolini’s request left James Quincey speechless, but with great admiration for his maturity and his altruistic spirit. “Jasmine has shown that it is not only an extraordinary talent, but also a person with a big heart,” said Quincey, immediately accepting the tennis player’s proposal.
Paolini’s initiative has received praise from many colleagues and fans, who appreciated his desire to use success to help others. The decision to allocate a part of the earnings to beneficial causes represents an example of how even sports stars can make the difference in the life of those who are less fortunate.
This gesture of generosity has placed Jasmine Paolini under a completely new light: not only as a talented tennis player, but as a figure who knows how to make his success an opportunity to do good. In a world where millionaire contracts are often seen as a synonym of selfishness and individualism, Paolini has chosen to travel a different path, showing that humanity and solidarity are as important as the victory.