A$AP Rocky Drops Surreal “Tailor Swif” Music Video After Unplanned Leak.
A$AP Rocky has officially unveiled the trippy and surreal visuals for his latest single, “Tailor Swif,” from his highly anticipated album Don’t Be Dumb. Originally set to release the entire album on Friday, August 30, fans were instead surprised with the music video for the leaked track, while the full album has been postponed to an unspecified date in the fall.
Filmed in Kyiv, Ukraine, the “Tailor Swif” music video matches the Harlem rapper’s unique vibe, featuring a whirlwind of characters, costumes, and bizarre situations. This visual chaos perfectly aligns with Rocky’s vision for Don’t Be Dumb, which he recently described as a blend of “German expressionism [and] ghetto futurism.” Despite the initial leak of both the song and video in July 2022, during Rocky’s Rolling Loud Portugal set, the full release still managed to surprise and excite fans.
Don’t Be Dumb will mark A$AP Rocky’s first album in six years, following his 2018 LP Testing, which received mixed reviews. The album, initially slated for release on August 30, has been delayed to a later fall date as revealed by Billboard’s recent cover story. Rocky expressed frustration over the recurring leaks of his music, stating, “At this point, I’ve been working on music for six years, but they leak my music and I get over it and say, ‘Fuck it.’”
A$AP Rocky has described Don’t Be Dumb as “the best album he’s ever made,” highlighting a deeper, grimmer tone compared to his previous works. The project delves into weightier topics, reflecting the rapper’s evolution as he embraces his role as an industry OG. One of the album’s standout tracks, “Shroom Cloud,” addresses current affairs, world wars, and the state of the world, adding a layer of social commentary not often seen in Rocky’s discography.
Rocky’s latest project has caught the attention of legendary filmmaker Tim Burton, who Rocky attempted to recruit for the album’s cover art, though without success. Nevertheless, the collaboration spirit is alive within the album, as Burton’s frequent collaborator, composer Danny Elfman, contributed to a song produced by The Alchemist. The album also boasts contributions from prominent producers such as Metro Boomin, Tyler, The Creator, Pharrell, Madlib, and Mike Dean, promising a diverse and dynamic soundscape.
Rocky’s dedication to Don’t Be Dumb reflects his desire to push boundaries both musically and artistically. As fans eagerly await the album’s release later this fall, the unexpected drop of the “Tailor Swif” video serves as a tantalizing preview of what’s to come. A$AP Rocky’s new era is shaping up to be one of his most innovative and introspective yet, blending surreal visuals with thought-provoking themes that challenge the status quo.
Watch the “Tailor Swif” video and stay tuned for more updates on A$AP Rocky’s forthcoming album, Don’t Be Dumb.
