Rihanna’s sense of humor and creativity shone brightly in a recent Fenty Beauty campaign, where she playfully edited a photo of herself and her longtime partner, A$AP Rocky. The advertisement announced Fenty Beauty’s partnership with the upcoming Paris Summer Olympics and Paralympics, starting July 26 and August 28, respectively.

On July 18, Rihanna took to Instagram to reveal the exciting collaboration. She posted a humorous photoshopped image featuring herself and a tube of Fenty Beauty Gloss Bomb Universal Lip Luminizer, edited to appear as if they were holding hands in front of the Eiffel Tower. The clever edit replaced A$AP Rocky, who was originally in the photo taken by photographer Tiziano D. during their June date in Paris.

Fans quickly noticed the playful edit. One eagle-eyed Twitter user shared a side-by-side comparison of the original and edited photos, prompting a wave of amused comments. “I bet A$AP said something about Fenty Music and so got removed from the pic. I want a gloss bomb partner too!” joked one fan on Instagram.

The campaign underscores Fenty Beauty’s commitment to inclusivity and diversity at the Olympics. As part of the partnership, Fenty Beauty will provide makeup kits to 600 volunteers aged 18-21, who will present medals to Olympic and Paralympic athletes. These volunteers will receive training to achieve the Ceremony of Victories look and wear outfits designed by LVMH.

“I want everyone to feel beautiful, recognized, and empowered, no matter their ethnicity, culture, skin tone, or style,” Rihanna shared, emphasizing the brand’s mission.

Fenty Beauty’s latest initiative follows the launch of Fenty Hair in June, where Rihanna introduced a new line of hair care products. During the launch party, Rihanna highlighted the importance of healthy hair, saying, “Evolving as a woman and even as an artist, hair has been such a huge part of that and a reflection of whatever I’m feeling. I want to look fly, but I want my hair to be healthy.”

As fans eagerly await new music from Rihanna, Fenty Beauty continues to keep them engaged with innovative product launches and exciting collaborations.

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