CBS Hires Elisabeth Hasselbeck and Megyn Kelly for New Daytime Show to Challenge ‘The View’ – “America is Ready for Strong, Conservative Women”

In a move that is set to shake up the daytime television landscape, CBS has officially announced the hiring of Elisabeth Hasselbeck and Megyn Kelly for a brand-new talk show that aims to challenge the long-standing dominance of The View. Titled The Conservative Hour, the show is being touted as a platform for strong, conservative voices to take center stage and offer an alternative to the liberal-leaning commentary that has defined daytime television for years.

This decision is seen as a strategic pivot by CBS, which has struggled to establish a show that can consistently rival the likes of The View, The Talk, and other popular daytime programs. By bringing in two high-profile conservative figures, CBS hopes to carve out a niche in the increasingly polarized world of television talk shows.

Elisabeth Hasselbeck, best known for her tenure as a co-host on The View from 2003 to 2013, and Megyn Kelly, former anchor at Fox News and a household name from her time at NBC, are both familiar faces in the world of political commentary. Their reputations as outspoken conservative commentators have made them polarizing figures, but also figures who have loyal followings.

“We’ve seen the rise of more diverse voices in media, but there’s a clear gap in daytime TV for strong, conservative women who aren’t afraid to speak their minds,” said Leslie Moonves, Chairman and CEO of CBS. “America is ready for a different kind of conversation—one that reflects the values of millions of viewers who feel underrepresented in mainstream media. Elisabeth and Megyn are the perfect fit to lead this charge.”

For Elisabeth Hasselbeck, this new venture marks a major return to the world of television after stepping back from the public eye for several years. Known for her candid and often contentious debates on The View, Hasselbeck made waves as one of the more outspoken conservative voices in a panel that frequently skewed liberal.

“During my time on The View, I learned the power of having strong, principled conversations with people who don’t always agree with you,” said Hasselbeck in a statement. “But this new show will be different—we’ll be focusing on issues that matter to real Americans, offering insight from a perspective that has been too often ignored in mainstream media.”

Her return to the spotlight comes after several years of focusing on her family and other projects, including a stint as a correspondent for Fox News. Fans of her unapologetic views are eager to see her back on screen, with many excited to witness her engaging with a new audience outside of the traditional liberal bubble of The View.

Joining Hasselbeck is Megyn Kelly, a woman who needs little introduction. After a meteoric rise at Fox News and a controversial, though highly publicized, stint at NBC, Kelly is now returning to daytime television with a show that allows her to fully embrace her conservative roots.

Kelly, whose career has been marked by her willingness to confront powerful figures and her sharp, no-nonsense interviewing style, has been a vocal advocate for conservative values, particularly women’s rights and free speech. “I’ve always believed in the power of women’s voices—especially when those voices are strong, independent, and unafraid of the political elite,” Kelly said during the announcement. “This show is about giving those women a platform and taking the conversation to places that other networks won’t.”

With Kelly’s background in both news and opinion-based programming, her combination of professionalism and boldness will likely create a unique dynamic when paired with Hasselbeck’s straightforward, sometimes emotional, approach. This pairing promises to bring a level of intensity to the table that The View—and the entire daytime landscape—has not seen before.

For CBS, the challenge is clear: The View, which has dominated the daytime talk show market for decades, remains the most influential program of its kind. The show, which began in 1997, has evolved over the years to become a platform for political and cultural commentary, featuring a diverse panel of women from different political backgrounds.

Yet, with growing divisions in the political landscape, many viewers have begun to feel that they are not represented by The View’s largely liberal cast. The increasing number of conservative viewers who feel their perspectives are underrepresented in mainstream media has created a ripe opportunity for a challenger.

The Conservative Hour will reportedly feature a mix of panel discussions, interviews with high-profile guests, and deep dives into pressing political and cultural issues, all framed from a conservative point of view. According to insiders, the show will also feature segments on family, faith, and the challenges facing modern American women, making it both a political and cultural space for viewers who want to hear stories and opinions that often go unheard.

The timing of The Conservative Hour couldn’t be more interesting, as it comes at a time when the nation is deeply divided politically, with many feeling that their voices are either amplified or silenced depending on their views. In a climate where media outlets and personalities often face accusations of bias, the show aims to be a space for fair, open debate with a clear ideological lens.

Whether or not CBS’ strategy will succeed depends on whether viewers are willing to embrace a conservative-focused program in the daytime slot traditionally dominated by liberal voices. But if the early buzz is any indication, The Conservative Hour is poised to become a major player in the fight for daytime TV supremacy.

“There’s no doubt in my mind that America is ready for strong, conservative women to take center stage in the daytime,” said Moonves. “Elisabeth and Megyn are just the beginning. We’re opening the door for a whole new era of talk shows.”

As the launch date approaches, all eyes will be on CBS and its bold attempt to shift the balance of daytime television. Will The Conservative Hour be a hit, or will it fall flat in the face of fierce competition from established giants like The View? One thing is certain: the battle for daytime TV dominance is about to get a whole lot more interesting.